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✦ ETHOH✦ 20th Anniversary✦ Video Production✦ Print Design✦ Social Media✦ Souvenir Journal✦ Merchandise✦ Fundraising Creative✦ Schomburg Center✦ New York NY ✦ ETHOH✦ 20th Anniversary✦ Video Production✦ Print Design✦ Social Media✦ Souvenir Journal✦ Merchandise✦ Fundraising Creative✦ Schomburg Center✦ New York NY
ETHOH 20th Anniversary
Case Study — Full Creative Partnership

20 years of mission.
4 years of creative partnership.

ETHOH — Enter The Holy of Holies — is a New York-based spiritual wellness organization led by Reverend Nafisa Sharriff. Moor Graphix served as their complete creative engine for 4+ years: videos, campaigns, print, merchandise, event media, and a landmark 20th Anniversary production.

ClientETHOH / Rev. Nafisa Sharriff
IndustrySpiritual Wellness · Community
LocationNew York, NY
Partnership2022 – 2026
Services delivered across this partnership
Video Production 20th Anniversary Campaign Print Design Social Media Graphics Souvenir Journal Design Merchandise Design Fundraising Creative Event Marketing Documentary Videography Intro / Outro Packages Apparel Design Flyer Design Banner Design QR Code Design

01 — The Milestone

A 20th Anniversary
worthy of the
20 years behind it.

When ETHOH approached their 20th year of serving the New York spiritual wellness community, the occasion demanded more than a flyer. It demanded a full production — designed to honor two decades of healing, ceremony, African dance, and interfaith community.

Moor Graphix produced the entire creative suite: flyers, banners, paperless program, souvenir journal, donation ask letter, anniversary recap video, and event intro/outro package. Every touchpoint of the anniversary carried the same intentional visual presence.

The result was a celebration that felt as significant as the milestone it honored.

01

Souvenir Journal — full production

Layout, editorial design, and press-ready PDF production of the 20th Anniversary Souvenir Journal — a keepsake for attendees and donors that documented two decades of ETHOH's community impact.

02

Print & digital flyer suite

Anniversary flyer in multiple formats — front and back, social-optimized cuts, and a back-of-flyer version — ensuring consistent presence across every platform and print run.

03

Event banners & paperless program

Designed anniversary banners for the event space and digital use, plus a fully designed paperless ceremony program for the celebration weekend.

04

Recap video & intro/outro package

Produced the 20th Anniversary Recap Video and a full branded intro/outro video package used at the event and across social media throughout the anniversary season.

20th Anniversary — Visual Work

02 — Video Production

15+ video projects.
Every campaign.
Every season.

From promotional ads and birthday videos to fundraising series and a full documentary — video became the highest-volume deliverable in this partnership. Moor Graphix produced branded video content for ETHOH across every season, event, and campaign for 4+ years.

Year-End Donation Campaign

One of six video cuts produced for the 2025 Year-End Donation drive — multi-video fundraising series.

Journal + T-Shirt Bundle Ad

Video ad promoting the ETHOH souvenir journal and branded t-shirt bundle — merchandise revenue campaign.

Movement and Meditation Retreat

Produced for ETHOH's Movement and Meditation Retreat — part of the organization's ongoing wellness programming.

Full Video Library — Projects Produced

ETHOH Intro / Outro Package

Annual branded video open/close, multiple versions across 2022–2025

Happy Birthday ETHOH

Annual birthday celebration videos, 2022–2025

20th Anniversary Recap Video

Full event recap video from the 20th Anniversary weekend

Full Wolf Moon Detox Series

Promotional video series for the annual Wolf Moon Detox event

Schomburg Documentary

Video documentary of Rev. Nafisa's blessing at the Schomburg Center Centennial

ETHOH Testimonials Video

Community testimonials compilation for donor and social outreach

Creating Sacred Space

Promotional video for the Creating Sacred Space wellness retreat

Year-End Donation Series

6-video fundraising series for the 2025 year-end giving campaign


03 — Print & Social Media

Every campaign.
Ready to deploy.

Social media graphics, event flyers, invite designs, weekly sponsor templates, fundraising flyers, and African Dance Class Series print materials — Moor Graphix kept ETHOH's visual presence consistent and campaign-ready across every platform and print run.

30+ social media templates and 20+ unique print and digital designs delivered across the partnership.


04 — Merchandise Design

A product line
that extends
the mission.

Moor Graphix designed a full merchandise line for ETHOH — giving the organization a new revenue stream beyond donations and creating physical touchpoints that let supporters carry the mission with them.

Deliverables included the master ETHOH branded t-shirt, the Nafisa Saying graphic series, the Giving Tuesday 2025 tee in 7 colorway variations, the IATL t-shirt (2026), and the souvenir journal + t-shirt bundle — all production-ready.


Reverend Nafisa Sharriff of ETHOH
05 — Historic Documentation

The Schomburg.
A blessing for the
ages.

When the Schomburg Center for Research in Black Culture opened its Centennial celebration in New York, Reverend Nafisa Sharriff was called to deliver the opening blessing — a historically significant moment for both the organization and the broader community it serves.

Moor Graphix was there to document it. The resulting documentary video preserved a milestone moment in ETHOH's legacy — visual proof of an organization whose spiritual leadership had earned a place at one of the most culturally significant institutions in Black American history.

This is the kind of work that doesn't just promote an organization. It records its place in history.


06 — Full Scope

The complete
body of work.

Four years. Every format. Every campaign season. Every milestone.

15+
Unique video projects produced
40+
Total video cuts & versions delivered
20+
Unique print & digital designs

20th Anniversary — full production

Flyers, banners, paperless program, souvenir journal, donation ask letter, recap video, and event intro/outro package — the entire anniversary creative suite, produced by Moor Graphix.

Fundraising campaigns with ready-to-deploy creative

Year-End Donation series (6 videos), Giving Tuesday (2024 & 2025), Monthly Blessings Campaign, and Subscription Donation Campaign — each with complete creative packages that reduced time-to-launch for every drive.

4
Fundraising campaigns with full creative
30+
Social media templates & graphics
4
Merch designs, 15+ colorway variations

The Schomburg Centennial Documentary — a milestone in ETHOH's legacy

Moor Graphix documented Rev. Nafisa Sharriff's historic opening blessing at the Schomburg Center for Research in Black Culture — one of Harlem's most iconic cultural institutions. This wasn't a promotional video. It was a record of an organization earning its place in history.

"ETHOH's mission has served this community for over 20 years — and every piece of creative we produced was built to carry that weight. Not just to look good, but to move people to show up, give, and stay connected."

— Sid Washington, Moor Graphix

The Approach

Creative that
serves the mission.

ETHOH didn't need a design agency. They needed a creative partner who understood that every flyer, every video, every social post was in service of a 20-year community mission — not a brand aesthetic.

Moor Graphix brought Cultural Alchemy to every deliverable: extracting what made ETHOH's work meaningful and encoding it into creative that moved their community to attend, donate, and stay connected across every season and campaign.

✦ Your Organization

Ready for a creative partner
who understands your mission?

Whether you're planning a milestone campaign, building a video presence, or need a full creative partner for your nonprofit or wellness organization — Moor Graphix brings the same depth and consistency that carried ETHOH through 4 years of growth.